In the same quarter, Samsung led with 17.3% of the market, with Huawei third with 14.8%. Nonetheless, Sony does not only dominate the video game industry, but it is also a leading developer, manufacturer, and supplier of top of the line consumer electronics. Different options for the Xiaomi phones are available for various customer segments, and their prices vary accordingly. A killer application, or "killer app" is a software program, feature, or user-interface perceived as innovative enough to influence trends and sales. Pixel was specifically launched to challen the market dominance of the Apple Iphone and to bring a premium phone with an Android OS. … Apple: The leader in profits. Lenovo Group is a Chinese company that provides consumer PCs, mobile phones, and consumer electronics as well as software systems. Can you suggest any further Apple competitors? Google is an obvious competitor to Apple in so many ways. Hewlett packard also has a wide consultancy presence across the globe and is not concentrated on the US (something which Apple is known for). Technical innovations, minimalistic designs, and creative marketing, Apple Inc. has branded itself as a game changer in the smartphone, laptop, and entertainment technology industry. And even though he stepped down from the company, his plans, and vision for the Microsoft Corp. Have become an incredible reality. Apple’s market strategy focuses on the higher end smartphone industry, while Samsung … Apart from Samsung, Apple's largest challenger in the smartphone market, other competitors include Motorola and other phone companies that produce Android or Windows compatible smartphones. Often referred to as 'two-horse race' about the competition between Apple and Samsung, the ';duopoly' has rewritten the rules of competition in smartphone industry. Apple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world. The investment analyst firm Market Realist identified brand strength, innovation, supply chain management and premium pricing strategy as key factors in the company’s competitive advantage. In the first three quarters of the year, Apple and Chinese smartphone maker Xiaomi grabbed 12.8 per cent and 11.5 per cent market share, respectively. Their devices range from personal computers, television sets, and other consumer electronics. Sales of its computer products have helped to launch Sony into the top ranks of electronics companies, and the company now offers an array of electronics from personal consumer products to video game consoles. Seven months ago, on the verge of Samsung’s Galaxy S9 reveal at Mobile World Congress, the Korean electronics giant still trailed Apple’s lead in the U.S. smartphone market (among adults, ages 18 and … Aside from the interesting story of how the name Hewlett Packard came to be, the company also has an exciting success story. Some of them have a strong presence in Laptops whereas others have a strong presence in Smartphones. Samsung’s Galaxy series and Note series are both premium series which are the major reason for dents in Iphone sales. These phones have proven to be strong competitors to Apples iPhone and other renowned brands. Samsung, a South Korean company producing both personal computers and smartphones, is a major competitor, particularly for the iPhone. Lenovo is one of the Apple Competitors for all its products – Smartphones, Laptops and Tablets. Google, however, has brought in its range of smartphones known as Pixel. 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