PLAY. A pull strategy is appropriate when ⢠The product demand as high. The two types of strategies differ, in the way consumers are approached. Multiple choice questions: set B Try the following questions to test your understanding of this chapter. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers choose the brand before they go to the store Answer: B This activity contains 15 questions. Chapter 9: Multiple choice questions. Instructions. When is the international division structure appropriate? A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers While in Push strategy, the idea is to push the companyâs product onto customers by making them aware of it, at the point of purchase.Pull strategy, relies on the notion, âto get the customers come to youâ. ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? When the term _____ is applied to you as a psychotherapist, it means that you understand and respect the worldviews of culturally diverse clients and develop appropriate intervention strategies and techniques consistent with your clients´ cultur. 41. Both serve a purpose in moving the customer along the journey from awareness to purchase, however pull strategies tend to be more successful at building brand ambassadors. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers ⦠Why Is Pull Better Than Push? The purpose of implementing a pull system is to ⦠STUDY. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. Using the push strategy is most appropriate when _____. When is a pull strategy appropriate? A lean pull system aims to create a workflow where work is pulled only if there is a demand for it. Mock Exam MCQs. a) When foreign operations are relatively small. Answer the following questions and then press 'Submit' to get your score. 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