In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign. This is where you outline what you want the influencer to do on their side of the … What is it: An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. Is this a holiday campaign? Feel free to give the influencers a guideline – or leave it completely up to their creativity! We love sharing influencer marketing news, tips, and free resources with you, so make sure to subscribe to our newsletter for more! For example, if the brand wants its logo to appear within the first minute of a YouTube, this requirement should be outlined in advance. Although itâs important to provide an influencer with clear talking points, requiring an influencer to mention a long list of points can result in sponsored content that bores or confuses his/her audience. The inclusion of this crucial information lessens the chances that an influencer may confuse an influencer brief with another document related or unrelated to the campaign. To ensure that an influencerâs sponsored content meets FTC guidelines, an influencer brief should include both an FTC guideline reminder and the specific language the influencer should use for disclosure (e.g. The best influencer briefs lay the foundation for successful campaigns and productive ongoing, To avoid sponsored content that is overly branded or annoying to audiences, marketers should limit the number of messaging points influencers must include in sponsored content. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer … This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. In general, when the influencer is receiving any type of … It’s important that the influencer brief and/or brand does not get flagged for running a contest improperly.Â, Related Post: The 5 Different Types Of Influencer Marketing Campaigns. Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an. Let us create a custom campaign to fit your brand's unique needs. Poorly constructed briefs can spell … Don’t be afraid to construct the brief in a way that screams. Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. It’s important to keep in mind when writing a brief for an influencer that you’re essentially briefing a photographer, artist and model all in one, so be descriptive but concise and where possible, create briefs for influencers individually. : Make sure the influencers tag your brand, and/or include a unique hashtag for your campaign. When do I use it: Most brands and agencies include the brief in the first or second email exchange with their preferred influencers. 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