It’s hard to find a food that their kids will eat for breakfast, lunch and dinner – except for Kraft Mac Cheese. Kraft has come up with creative ways to promote Mac & Cheese for breakfast. Kraft decided to reposition its Mac & Cheese as a breakfast meal for the whole family while also helping families in need. "A Kraft Mac & Cheese breakfast is a win-win for families at a time when they need all the wins they can get." Each box includes a placemat for kids to color while the mac & cheese is being prepared, a magnet with breakfast topping suggestions, like crumbled sausage, bacon or scrambled eggs, a mug for serving and – of course – the original Kraft Mac & Cheese with special "Breakfast" packaging. Kraft announced Tuesday that it is re-branding its Macaroni and Cheese Dinner in the famous blue box. Boxes will include a mug, “a placemat to color in while the mac and cheese is being made” and “a magnet with suggestions for breakfast toppings, such as crumbled sausage, bacon or scrambled eggs” , according to the press release. Kraft is giving away limited-edition Kraft Mac & Cheese Breakfast boxes through Friday. The idea behind it is that COVID-19 has affected the sense of time of day and even time for cooking. by: ... chowing down on a big bowl of mac and cheese to start the day. Starting Tuesday, August 4 through Friday, August 7, Kraft is giving away limited-edition Kraft Mac & Cheese Breakfast Boxes. Hence, now Kraft Mac & Cheese does not only have to be for dinner. Kraft wants you to wake up and smell the mac and cheese. So as part of a new campaign to recognize that mac and cheese is acceptable at any time of day, Kraft plans for the first time ever to remove the word "dinner" from its iconic blue boxes and replace it with "breakfast." Mac and Cheese got a pass to become a breakfast food. Kraft is giving away limited-edition Kraft Mac & Cheese Breakfast boxes through Friday. Kraft announced Mac n Cheese, one of America’s signature dishes, as a breakfast food. Kraft Mac & Cheese! The company hopes the new "breakfast" label could take away some of the shame that's associated with parents serving their kids easy-to-make non-breakfast foods in the morning. To promote its new campaign, Kraft will be giving away a limited edition “Breakfast Box” this week. According to Kraft, 56% of parents say they have given their kids mac and cheese for breakfast more often during coronavirus-related state lockdowns compared to previous months. Image – Kraft We'll give 10 boxes … The company encourages customers to eat their mac and cheese for breakfast too. Watch for limited-edition Kraft Mac & Cheese boxes with breakfast labels at select grocery stores some time in 2021. CINCINNATI (WKRC) — Kraft Mac & Cheese is replacing the word "dinner" on their box with "breakfast". KD's mac n cheese for breakfast, anyone? The company announced this week that it will rename its iconic blue box to read “breakfast” instead of dinner. Additionally, Kraft Mac & Cheese will donate 10 boxes to Feed the Children for every #KMCforBreakfast on Twitter up to a maximum of 1 million boxes. Starting today through August 7, Kraft is giving away a limited-edition Kraft Mac & Cheese "Breakfast Box." The secret to a less stressful morning is here - Kraft Mac & Cheese for Breakfast! From August 4 -7, Kraft will be giving away a limited edition "Breakfast Box" of mac & cheese. This is a genius idea even Cheesasaurus Rex can get behind. Kraft Mac & Cheese releasing “Breakfast Box” News. (Kraft Heinz) On Tuesday, the brand announced a survey it conducted of 1000 parents, 56% of whom fed their children Kraft Mac & Cheese more often for breakfast during COVID 19 state lockdowns than in previous months. Additionally, the “breakfast” labeled boxes will be available in stores next year. Mac and cheese is now breakfast food, according to Kraft. Kraft Removes “Dinner” from Iconic Blue Box for the First Time Ever These last few months have not been easy, and the struggle is real for parents with kids who are picky eaters. I didn’t even know we weren’t supposed to eat mac and cheese for breakfast. KNOXVILLE, Tenn. (WVLT) - Kraft wants customers to enjoy their Macaroni and Cheese for more than dinner time. Out of 1,000 parents surveyed, 56% allow their kids to eat mac and cheese for breakfast, which is 44% fewer than I was expecting. KD Mac and Cheese for Breakfast, Anything? The company has removed the “dinner” label on its mac and cheese packages for the first time. Tweet #KMCforBreakfast and #Sweepstakes for a chance to win Kraft Mac & Cheese for Breakfast. The boxes have special packaging that has "breakfast" written over where it would usually have "dinner." So it turned to Twitter and succeeded by taking these three steps: 1. Don’t worry, parents. ... Kraft donates 10 boxes of their mac and cheese to feed the children. A couple of weeks ago, Kraft announced that it would be rebranding its boxed macaroni and cheese as a breakfast food. So Kraft decided to rebrand their Mac and Cheese and market it as a breakfast food to those parents who can’t cook for the life of them. Kraft Rebrands Mac 'N Cheese As Breakfast Food: "56% of parents have served their kids Mac 'N Cheese for breakfast." Update the classic mac & cheese with our Kraft Dinner recipes available at Kraft What's Cooking. Dive Brief: Kraft Mac & Cheese is running a campaign to position its classic blue box dinner as a breakfast item during quarantine, including a new 30-second video ad and limited-edition packaging, the company revealed via press release. According to statistics, more than 56 percent of parents are making mac and cheese for their children for breakfast, instead of making homecooked meals such as eggs, bacon, and pancakes. The boxes have special packaging that has "breakfast" labeled on the box where it would usually have "dinner." For instance, the company has opened a contest on social networks for people to win a box of the rebranded Mac & Cheese. Each box includes a placemat for kids to color while the mac … A Kraft Mac & Cheese breakfast is a win-win for families at a time when they need all the wins they can get." Learn how you can reinvent your favourite comfort food. Kraft has just released the results of a survey it evidently conducted to determine how many parents have completely given up. Gone are the days when Kraft Dinner Mac & Cheese was exclusively a lunchtime or later food. Now through August 7, Kraft is giving away a limited-edition Breakfast Box.The box includes a colorable placemat, a special magnet and the “breakfast” mac and cheese. Amy Cooper made second 911 call about Black birdwatcher in Central Park, prosecutors say. ; The campaign targets busy parents, 56% of which serve their kids Mac & Cheese for breakfast more often during pandemic lockdowns than previous … Now, Kraft is hoping to bring the love of mac and cheese to a different part of the day --- breakfast. To promote their rebrand, Kraft Mac and Cheese is giving away limited edition "breakfast boxes" until Friday, Aug. 7. 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